Homecoming - FYC Campaign — JORDYN BRENNER

Homecoming FYC Campaign

Our overall goal with this FYC campaign was to reframe the Homecoming launch campaign with a more specific hook to grab the attention of academy voters.

To lean into the distinctive visual style of Homecoming and its homage to the great masters of film, we looked to the timeless, iconic film posters of the 1950s and 60s. Our intention was to use this graphic style to disrupt the cluttered visual landscape of awards season and speak directly to the deep knowledge of our voting audience, as we feature the praise of Homecoming’s masterful modern take on a Hitchcockian thriller.

BTS Spot :30

FYC Spot :30

OOH & Print Ads

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FYC Mailer

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Mayor Pete

Multi-Title Awards Mailers