RIDE OR DIE
Ride or Die is an electric and genre-blending action-comedy that follows two best friends-Judith (Hannah Waddingham) and Debbie (Octavia Spencer) - whose lives are upended when one turns out to be a secret international assassin. Subverting the expected, Ride or Die marries action sequences and international assassin adventures with themes of self-discovery and the power of friendship. Through the progression of the series, we find that explosive action pairs well with sharp wit as two friends tackle hitmen... and happy hour.
Print Creative
Some friendships are bulletproof.
Our creative leaned into the heart of the irresistible friendship between Octavia Spencer and Hannah Waddingham. Across the key art and trailer, we balanced explosive action with infectious chemistry, positioning the series as a globe-trotting thrill ride powered by two women you'd follow anywhere, even if one of them is an international assassin.
Trailer
Trailer
TRAILER CUTDOWNS
FEATURETTE
Paid & Owned Media
We're positioning Ride or Die as the marquee title for women this summer with a bold, multi-platform campaign anchored by big cultural tentpoles (World Cup & BET Awards). The plan spans video-first digital at scale, premium linear and streaming TV, high-impact OOH in LA and NYC, trusted podcast voices, top female-skewing digital publishers, a custom sweeps with TripAdvisor, an in-studio partnership with SoulCycle, and full O&O firepower from Gateway to Fire TV to WNBA house ads.
SYNERGY
Capturing the relentless momentum of Ride or Die's fugitive leads, the Synergy team is activating a strategic multi-channel campaign across Amazon's ecosystem to amplify the series launch. Whole Foods Market will deploy branded bags beginning July 15th, running approximately three weeks across key markets including Los Angeles, New York, Chicago, and Atlanta meeting customers where they shop and bringing the chase into their daily routines. Amazon Lockers will launch branded wraps at targeted locations on July 15th, transforming everyday pickup moments into series discovery touchpoints. IMDb will anchor the campaign with tentpole support, including a homepage takeover and a cross-screen run of site across premium title pages, connecting fans to the series at scale.
