THE RUNAROUNDS
The Runarounds, from the creator of Outer Banks, follows a group of recent high school graduates who form a band in the hopes of escaping the mundane futures that are laid out before them. As the band pursues their big break and near impossible dream over the course of a summer, they fall in love and into trouble along the way.
Print Creative
Trailer
Trailer
TRAILER CUTDOWNS
:30 SECOND TRAILER CUTDOWN
60 SECOND SPOT: DRUM SOLO
Media
The Runarounds' media campaign deployed a multi-platform strategy targeting young entertainment seekers across their preferred platforms. Digital and social executions drove awareness through a high-impact trailer release, anchored by an Outside Lands 2025 Music Festival Livestream sponsorship. Authentic discovery placements spanned YouTube and premium entertainment publishers, complemented by Streaming TV and Cable placements for co-viewing audiences. Strategic partnerships with TikTok, Spotify, and Uber amplified reach, peaking during Labor Day weekend with a Penmar's Sunset Sessions integration and premiere-day TikTok TopFeed promotion. High-impact outdoor placements in New York and Los Angeles entertainment corridors provided additional visibility in key markets.
