The Map That Leads To You
Our captivating marketing and PR campaign brings to life this sweeping romantic adventure that spans the beautiful landscapes of Europe. We invited audiences to follow Heather's (Madelyn Cline) transformative journey as she embarks on what should be a final adventure with her best friends before beginning her meticulously planned life. When fate introduces her to the charismatic Jack (KJ Apa), their undeniable connection sets in motion an emotional voyage that challenges everything she thought she knew about love and destiny. From acclaimed director Lasse Hallström, known for beloved romantic dramas like Dear John and Safe Haven, comes this moving adaptation of JP Monninger's novel that reminds us sometimes the most beautiful moments in life are the ones we never planned. We're excited to share this powerful story of romance, self-discovery, and the courage to follow your heart with our global Prime Video audiences.
PRINT CREATIVE
Our campaign launched with Prime Video’s “Summer of YA” multi-title assets, offering early sneak peeks that sparked online buzz. That momentum continued with the debut of our teaser art, which became 2025’s top-performing film poster across our owned social channels. The artwork is also featured in the book reskin which is now available in bookstores nationwide. We sustained engagement through our trailer and pay-off poster drops, which were boosted by strong social support from our standout YA cast.


Variety Magazine:
The Map That Leads to You Review
A Terrific Travel Romance Rekindles Lasse Hallström’s Gift for Emotional Storytelling
https://variety.com/2025/film/reviews/the-map-that-leads-to-you-review-1236492507/
Trailer
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A Behind-the-Scenes Look at Cosmo x Amazon Prime Video’s ‘The Map That Leads to You’ Screening
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